The link between employee and customer satisfaction
Retailers will go to great lengths to please the customer. Open early, stay late, offer deep discounts, free gift wrapping, personalized service, demonstrations, customer surveys, etc. You get the picture. Retailers, just like most businesses, will do what it takes to please the customer.
Companies should also devote this same energy and strategy and apply it to their employees; those who service the customer. Not just when they are recruiting them, but also after they are on the payroll.
Customers know if employees feel appreciated, respected and trusted. The level of customer service is in direct proportion to the level of care given to employees.
If companies would study their employees as much as their customers, our workplaces would not be in the mess they are in today.
Kevin Kennemer, the founder of The People Group, is a great workplace advocate, consultant, speaker and writer who blogs daily on relevant workplace issues regarding company culture, leadership, worklife trends, and how companies can exceed their financial performance expectations by treating employees with dignity, trust and respect.
