Most of us always were taught financial incentives, also known as, money, cash, dough and moolah, motivated employees and improved performance. On the contrary, a case study performed on several demographic groups has proven this concept dead wrong. Employees are actually looking for deeper meaning in life. Incentives don’t fill the emptiness. Don’t take my word for it. Watch this 10 minute FastCompany video with Dan Pink. I suspect you will be surprised what employees really want. This has enormous implications on the leadership of organizations.