The topic of company culture is simply too touchy-feely for uptight business people. Profits are the reason they are in business. Soft, gooey speculation about what motivates people is conversation not welcome in a board room with serious thinkers.
Hard-nosed business people need to deal with facts, like marketing strategy, product mix, financial statements, sales, supply chain, logistics, brand, net income, etc. Real business people don’t worry themselves with loosey-goosey terms like values, behaviors, psychological environment, attitudes, beliefs, customs, commitment, information flow, servant leadership, engagement, etc.
Our profession elevates company financial performance by creating great workplaces built on trust and respect. This well-documented and proven method forces company management to take a different view of work. It is a hard change to make. No-nonsense business people live in the world of profits first, people second; this is simply what their MBA school has taught them.
We are asking leaders of the future to move into the world where people are first and profits are unlimited.
Our mission is an uphill climb. Some of us are willing to climb that hill. Others remain in the status-quo eking out a living and hoping the best for their retirement years. Company culture professionals hope to change the world of business to benefit everyone.
We will leave the scorecard with historians to determine how well we performed.