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The link between employee and customer satisfaction

The link between employee and customer satisfaction

Retailers will go to great lengths to please the customer. Open early, stay late, offer deep discounts, free gift wrapping, personalized service, demonstrations, customer surveys, etc. You get the picture. Retailers, just like most businesses, will do what it takes to please the customer.

Companies should also devote this same energy and strategy and apply it to their employees; those who service the customer. Not just when they are recruiting them, but also after they are on the payroll.

Customers know if employees feel appreciated, respected and trusted. The level of customer service is in direct proportion to the level of care given to employees.

If companies would study their employees as much as their customers, our workplaces would not be in the mess they are in today.

Kevin Kennemer is founder of The People Group based in Tulsa, Oklahoma. Kevin is driven by his passion for company owners and their need to earn a profit, employees' desire for a positive and fulfilling work experience, and the community that benefits when both groups do well.


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