According to Robert Levering, co-founder of the Great Place to Work Institute, within 20 years “great workplaces will be the norm.” An April 2, 2012 press release following the annual Great Place to Work Conference which was held in Atlanta, Georgia, “Great Place to Work® Co-founder Robert Levering predicted that by 2032, great workplaces will be the norm. ‘Most workplaces will be great in the next 20 years. The millennials are changing the face of the workplace,’ said Levering. ‘Not only do they realize they don’t have to put up with lousy workplaces, they have new means of communicating – they openly express their dissatisfaction with lousy places and tout the good places. They’re interested in finding companies that express and live by core values; that have a sense of social responsibility.’”
Also according to the press release, Levering predicts that with this generation, organizations that are not committed to creating a great company culture will find it increasingly difficult to attract and retain the best talent. Even Wall Street will begin to weigh in on value of workplace culture as it becomes commonplace that companies with great workplace cultures see returns 3 times better than the S&P 500.
To read the complete Great Place to Work Press Release, “Company Culture Supports Business Success,” click here.
