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Making a Best Workplace List is Not a Marketing Strategy

Making a Best Workplace List is Not a Marketing Strategy

Trying to make a best workplace list is not a marketing strategy. It is a people strategy.

Making the “list” should be based on treating employees with trust and respect.

If your great workplace initiative is being championed by the marketing department, that’s a good sign it’s being done for the wrong reasons. If it’s a marketing strategy, employees will see right through it.

Legitimate best workplace awards create a robust system that prevents opportunistic companies from pursuing an award for the wrong reasons. Legitimate awards are based on quantifiable data that includes a  significant statistical sample of employee attitudes, evaluation of company programs and benefits, and possibly a CEO interview.

Avoid lists that are merely a popularity contest. I have seen newspapers and magazines create great workplace lists that are based on the number of votes on a website. That is absurd. Unethical organizations can stack the deck with illegitimate votes.

Create a great culture first. Then start the process of making a list. After you make a list for the right reasons, then tell the world.

Kevin Kennemer is founder of The People Group based in Tulsa, Oklahoma. Kevin is driven by his passion for company owners and their need to earn a profit, employees' desire for a positive and fulfilling work experience, and the community that benefits when both groups do well.

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