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Corporate America Losing the Hearts and Minds of Employees

Corporate America Losing the Hearts and Minds of Employees

Most American workers want to put in a good day’s work. There is a deep desire created in all people to be productive, creative, innovative, inventive, and to leave this world in a better condition. However, our American corporate culture is losing the battle for the hearts and minds of employees and has fallen far from the mark. Rather than working to win the hearts and minds of employees, corporations are driving a stake in the soul of the American worker. After a two-year feasibility study, the non-profit organization Winning Workplaces identified in their Case Prospectus the cruel realities we face in our current work environment.

  • The American workplace, a source of our nation’s strength, is also at the root of considerable burdens for many individuals, families and communities.
  • Trust and respect in the workplace is breaking down, with less than 40% of employees believing or trusting their senior managers.
  • Employees are feeling less control over their jobs.
  • Opportunities are shrinking in the workplace.
  • Employees are often forced to choose between work and family due to company demands.
  • Workers are becoming more detached from their employers due to globalization and outsourcing.
  • Work is dominating the life of the American worker.
  • Employees spend, on average, 46 hours a week on their job, not counting time online at home or linked to a BlackBerry away from the office at night or on weekends.
  • When jobs are satisfying and challenging, it invigorates employees in other areas of their lives.
  • When the workplace deflates, frustrates and demeans people, workers are robbed of their energy and desires needed to optimize performance as spouses, parents and citizens.
  • Up to 66% of employees say they regularly experience high levels of stress on the job, a significant and growing public health concern leading to drug abuse, mental health problems, accidents and absenteeism.

There is no better time than today to help companies create great workplaces. Our citizens need great workplaces to be fully productive. Our children need their parents to work in physically and mentally healthy work environments to prevent toxic workplace residue from coming home. Our society needs great workplaces to reap the rewards of successful employees and organizations. Non-profit organizations benefit from the increased volunteerism that happens as a result of great work environments. The health of our nation depends on the creation of great workplaces where employees are treated respectfully. And business owners need great workplaces to survive global competition and enjoy long-term financial success. Organizations where the employees have identified their workplace as a great place to work are far superior economically and socially. The Great Place to Work Institute has shown in its research it pays to provide a great workplace. Win the hearts and minds of your employees and you will outperform your competition and increase the return to your shareholders.

Kevin Kennemer is founder of The People Group based in Tulsa, Oklahoma. Kevin is driven by his passion for company owners and their need to earn a profit, employees' desire for a positive and fulfilling work experience, and the community that benefits when both groups do well.


  1. johnny 15 years ago

    vBL14F Thanks for good post

  2. Destitute 14 years ago

    I’ve worked at a corporation for four years. The workplace can go from good to intolerable unexpectedly fast. I feal more threatened of becoming a corporate slave, than I fear the government taking my freedom away. I believe Corporate America is destroying the hopes and dreams of honest average citizens by simply existing. These people work like millionaires but are not getting paid for it. I don’t think there is any hope for a better workplace inside a corporation, one that will reward honest hard working people. America needs to start teaching individuals how to create their own work instead of feeding them this crap about having to go to school, get good grades, go to college and find a nice corporate ladder to climb while you try not to leave your debt to the next genoration. America is raising slaves…

    I’d rather learn to live in the wild as a ravenous animal that has freedom to go to the bathroom where ever and whenever, and eat dirt coverd sticks, and an occasional corporate executive. Than be a slave to a society that believes employment is the only way to make money. If that truly is our society, then there is no hope for people like me. I might as well die here typing this worthless formation of letters.

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