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Company Values: As Important as Product or Service

Company Values: As Important as Product or Service

Recently I explained to a group while speaking at an employment transition ministry that the values of their next employer were extremely important. Most of us are just looking for a job at the right pay and benefits, yet the values the organization lives by is even more important.

When you build an organization, the foundational values everyone agrees to live and work by are as important as the product or service.  Values identify what is important and how people will interact with one another.  Common values establish the ethical direction for leaders and those employees who follow.

Can you recite your company’s mission, vision and values?  More importantly, can  your CEO recite your organization’s values by memory?  If not, your CEO is likely not leading by those core values.

Values are much more than a nice poster hung in the lobby. Values guide the future of your organization.  If the organization has no values, or the leaders fail to follow them, chaos will rule most of its days leading to perpetual average performance, up to and including absolute failure.

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Kevin Kennemer is founder of The People Group based in Tulsa, Oklahoma. Kevin is driven by his passion for company owners and their need to earn a profit, employees' desire for a positive and fulfilling work experience, and the community that benefits when both groups do well.


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